RETAIL | Staff Reporter, Singapore

Location-based marketing app WhereisWhere connects shoppers to nearby deals and discounts

Shoppers no longer have to wander to find a product they want to buy.

WhereisWhere seeks to disrupt how brick-and-mortar businesses market their products and target customers by easily making promotions, deals, and discounts appear on nearby consumers’ mobile devices by connecting consumers to such information - all based on their proximity to each other.

This means that businesses do not need to hand out leaflets or spend heavily on advertising that are often ignored by passers-by. "Our system allows merchants to launch and plan promotions on a daily, weekly and hourly basis – all for a fixed monthly fee. Merchants that are not running promotions can also list their companies for free on WhereIsWhere," said founder and CEO Terence Mak.

The platform's simple and intuitive interface enables users to instantly get what they need based on when they are in a particular place.

"As the information is updated by merchants on a daily or weekly basis, consumers can be assured of getting only the latest information on deals and finds nearby," said Mak, adding that they are turning advertising, a formerly expensive activity, into an affordable fixed pricing model that better targets consumers. 

After securing $1m in its initial funding round, WhereisWhere is eyeing a regional launch in the second quarter of the year as market response has been positive so far with merchants and retailers of all sizes onboarding the platform.

"We are looking into harnessing the full potential of location-based marketing to transform the entire retail industry," said Mak. "We anticipate more partnerships underway as we have been receiving a number of enquiries from potential partners." 

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