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RETAIL | Staff Reporter, Singapore

shopper360 clinches advertising agreement for NTUC FairPrice supermarkets

It will provide digital and traditional advertising for 68 supermarkets islandwide.

Malaysian marketing service shopper360 secured an exclusive agreement to provide in store advertising services to consumer brands at 68 NTUC FairPrice supermarkets, an announcement revealed.

ShopperPlus Singapore, shopper360’s subsidiary, will be the exclusive provider of in-store digital and traditional advertising to fast moving consumer goods (FCMG) at the supermarkets. It will also aim to drive sales through increasing brand awareness, retention and repeat purchases amongst consumers whilst promoting NTUC FairPrice as the ‘preferred retail chain’.

“We are very excited as this agreement with NTUC FairPrice is a significant development in the group’s growth plans to gain a foothold in the Singapore market,” Chew Sue Ann, shopper360’s executive chairman and group managing director, said. “We look forward to building a strong legacy and partnership with them in Singapore.”

shopper360’s was first established in 1986 and its clients in Malaysia include Nestlé, Colgate-Palmolive, Samsung and Huawei.

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