1 in 3 consumers want reusable packaging for online purchases

Some who opted for reusable packing did so due to incentives.

One in three consumers in Singapore will opt for reusable packaging for their online purchases if given the option.

This was revealed through the pilot initiative of the World Wild Fund for Nature (WWF) - Singapore, which aimed to promote the scalability of reusable e-commerce packaging in the country.

Over 15,000 orders were processed during its six-month pilot, which began in April 2022.

The post-pilot survey showed that 81% of the customers who opted for reusable packaging attributed their decision to sustainability concerns, whilst some (37%) did so due to incentives such as discounts.

Those who did not opt for reusable packaging were unaware of the option.

Meanwhile, the pilot also demonstrated an average return rate of 56% across retailers.

Retailers who engaged in active consumer education and sent return reminders witnessed an increased return rate and a reduced time taken for returns by 30%.

Follow the link for more news on

World Wide Fund for Nature

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia