Chart of the day: Singaporeans shop at double the online platforms than last year
However, offline channel purchases are slowly growing.
This chart from Meta and Bain & Company shows that most of Southeast Asia, including Singapore, has doubled the number of online platforms consumers shop at in 2022 compared to last year.
From six platforms in 2021 to 10 in 2022, Singapore consumers have increased the number of online platforms they shop at by as much as 1.7 times.
This means that for Singaporeans, digital commerce remains important and more digital consumers are embracing omnichannel.
However, the report also noticed that offline channel purchases are increasing. On average, online purchases in Singapore declined by 10% in 2022 compared to 2021, suggesting a resurgence of offline buys.
Meanwhile, 13% of Singapore respondents have switched at least one of their purchased categories from online to offline channels.