COTD: Nearly three in four consumers open to using AI in shopping

69% plan to use AI for price comparison.

Nearly three in four (74%) consumers are open to using artificial intelligence tools to help in their shopping this season, according to an Integral Ad Science report.

The report found that 69% plan to use AI for price comparison, followed by gift ideas (57%), personalised recommendations (53%), review summaries (45%), and chatbots (36%).

Moreover, 77% of consumers say that online advertising is important in discovering new products and promotions.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia