Retail sales growth expands to 7.4% YoY in December

In November, retail sales grew 6.5% YoY.

Retail sales grew 7.4% YoY in December, expanding from the 6.5% increase in November. This translates to a sales value of $4.7b.

Of the total sales value, 12.9% was from online sales.

Excluding motor vehicles which saw a 10.3% YoY drop in December, total retail sales would have been up by 9.5% YoY, data from the Department of Statistics Singapore (Singstat) showed.

Singstat attributed the year-on-year increase in retail sales to increases in industries such as Food & Alcohol (+37.4% YoY) and Wearing Apparel & Footwear (+23.0% YoY).

Other industries that saw an increase in sales were Department Stores (+11.0% YoY); Cosmetics, Toiletries & Medical Goods (+16.0% YoY); Recreational Goods (+7.8% YoY); Optical Goods & Books (+2.7% YoY); Watches & Jewellery (+19.9% YoY); Furniture & Household Equipment (+11.0% YoY); Mini-marts & Convenience Stores (+1.9% YoY); and Computer & Telecommunications Equipment (+0.3% YoY).

On the other hand, sales of Supermarkets & Hypermarkets (-2.2% YoY) and Petrol Service Stations (-6.8% YoY) dipped in December.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia