, Singapore
1152 views

Shopee unveils five new ‘$100m’ milestone brand partners

The roster includes L’Oreal Group and Samsung, amongst others.

Shopee announced its partnership with the L’Oreal Group, Oppo, realme, Samsung, and Xiaomi, under its “Shopee 100 Million Dollar Club.”

The exclusive programme awards brands that have achieved US$100m (approximately $134.5) in gross merchandise value (GMV) with bonus perks, and a regional brand campaign.

Shopee will also continue its partnership with 20 brands under its Regional Champion Brands Programme 2022. This includes Abbott, Adidas, Colgate-Palmolive, HP, and Huawei, amongst others.

“Following the success, Shopee will continue to support the 20 brand partners onboarded this year with priority access to new 2 initiatives and campaigns that will deliver high business impact,” Terence Pang, Chief Operating Officer of Shopee said.

“RCBP partners will also enjoy early consideration for pilot brand protection initiatives, such as feedback forums and new tools to simplify and expedite submissions on brand protection matters.”

Moreover, Shopee also launched new initiatives after seeing that majority of its brand partners in Shopee Mall more than doubled their GMVs year on year. Initiatives include holding mega shopping events, opening a new sampling channel for shoppers to buy sample-size products, and integrating Facebook Ads on Shopee Seller Centre.

The e-commerce platform will also be upgrading current features, such as Shopee BeautyCam, Shopee Mall Brand Memberships, and Shopee Live through new partnerships that will allow for a wider variety of products, integration of online and offline programmes for brands, and a more personalised livestream content.

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!