Singapore loses to Thailand in online shopping

Survey respondents from Thailand report an 80% likelihood to buy online while mobile shopping in Singapore declined 10%.

The gap in online shopping between established and growth markets is narrowing in Asia/Pacific largely due to increased enthusiasm for mobile shopping in South East Asia markets, according to the latest MasterCard Worldwide Online Shopping Survey.

The survey, which serves as a benchmark that measures consumers’ propensity to shop online, was conducted across 25 markets between 5 December 2011 and 6 February 2012. The report for the Asia/ Pacific region included interviews with 7,373 respondents from 14 markets who were asked questions about their online shopping habits. The survey and its accompanying reports do not represent MasterCard’s financial performance.

In terms of online shopping and purchase intent, the results show that once again, the gap is closing for online shopping in Asia/ Pacific markets between the “mature” and “emerging” markets. Thailand leads the pack both in terms of online shopping (80%) and likelihood to make an online purchase in the next six months (93%), alongside China.

Overall declines were recorded in India (-14%), Singapore (-10%), and Korea (-17%); although the latter still had high intent to purchase (84%).

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia