Singapore woos Chinese tourists with its own take on Golden Week

Big brands are expected to offer big discounts.

As Chinese tourists travel abroad during their week-long national holiday, the city-state has nothing but open arms, offering their own spin on Golden Week to boost its local retail sales.

Different brands from Nike to Samsonite are offering discounts in Singapore. Such promotions are aimed at grabbing a slice of more than half a billion Chinese buyers who are expected to travel domestically and overseas for the annual holiday starting on October.

During the promotion period, malls such as those owned by Southeast Asia’s biggest developer CapitaLand Ltd., and Hong Kong’s Sun Hung Kai Properties Ltd. will offer lucky draws and free limousine rides to users of UnionPay, China’s card-payment equivalent of Visa and MasterCard.

According to Singapore Retail Association Chairperson R. Dhinakaran, the event is intended to heighten the appeal of Singapore for local and foreign users of the card.

“Chinese visitors remain very important to the retail industry,” he said.

Around 589 million Chinese will travel overseas and domestically during the holiday period. Singapore was at the seventh spot of top destinations.

To know more about the story, click here.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia