Marina at Keppel Bay bags ‘5 Gold Anchors' rating

The up-scale area for boats and yachts on Keppel Island was recognised for its excellence in services and facilities.

Keppel Corp announced that its Marina at Keppel Bay has become the first marina in Asia to be awarded the 5 Gold Anchors rating from the Marina Industries Association of Australia (MIAA) for excellence in services and facilities.

MIAA is the leading industry association for the marina industry across the Asia Pacific region. The MIAA launched the Gold Anchor International Rating Scheme for marinas in 2009 with ratings from 3 to 5 Gold Anchors.

MIAA President, Mr Andrew Chapman, presented Marina at Keppel Bay with the 5 Gold Anchors award at a ceremony on Thursday.

“Marina at Keppel Bay is to be congratulated for setting the highest standard for marinas. Marina at Keppel Bay is again providing marina industry leadership across the Asian region,” said Mr Chapman.

He said Marina at Keppel Bay has again set the benchmark in Asia by attaining the new certification designed to keep marina businesses at the forefront of best practice.
Mr Augustine Tan, CEO, Singapore Residential of Keppel Land, said, “We are happy to be the first in Asia to be awarded this certification. Adopting best practices through this scheme spurs us to continue to provide the best marina facilities in the region. This also reflects our ultimate aim of delivering a true waterfront lifestyle at Keppel Bay for the enjoyment of our home owners and boaters in Asia’s water playground.”

Like the five-star rating system for hotels, the Gold Anchors is developed by MIAA as a reference system to help boaters and marina users to determine which marinas in the Asia Pacific region best fit their requirements and needs.

Gold Anchor marinas are independently audited with assessment across nine areas including marina design, infrastructure, access, services including customer service and feedback, environmental considerations, land facilities, food and beverage facilities and local attractions. Participating marinas are also subject to ‘mystery shopper’ checks during the three year rating period to ensure the integrity of ratings.

Aside from the MIAA award, Marina at Keppel Bay has also been named Best Asian Marina at the 6th annual Asian Boating Awards in May 2010.

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.