It also hosts IBM studios to support customer innovation.
In the heart of Singapore’s financial district, the Marina Bay Financial Centre, lies IBM Singapore’s newly built Watson Centre at The Marina Bay. It is designed to bring together organisations of all sizes, business partners and IBM experts to co-create business solutions that leverage IBM's cognitive, blockchain and design capabilities. It will act as a centre of expertise for almost 5,000 IBM cognitive solutions professionals in the Asia Pacific region alone, including researchers, IBM Watson specialists, data scientists, software engineers, agile developers and analytics experts. The Centre will also offer education, hackathons, and customised workshops for a broader ecosystem of innovators including software companies, startups, developers and systems integrators.
The Watson Centre at Marina Bay will also host IBM Studios – Singapore, a new centre that will blend experience design and digital expertise to support customer innovation. With this Studio, IBM will help Asia Pacific clients analyse business challenges and develop solutions grounded in more individualised digital experiences through a combination of IBM’s research technology, cognitive capabilities and experience design.
IBM’s investment and leadership in cognitive solutions, research and design take the development of key business solutions and business models to the next level for clients.
“Our clients and business partners will be able to co-create solutions much faster with easy access to all IBM capabilities in one location,” said Annie Choy, managing director of IBM Singapore.
“Our solutions will combine cognitive capabilities and research technology to IBM Design Thinking, bringing increased value to clients. In an environment where the customer experience is the new battle ground, cognitive can deliver the right experience at the perfect moment to delight customers, forecast the future and integrate with partners and suppliers to create a synchronized, predictive value chain,” she added.
According to Choy, the Watson Centre at Marina Bay will facilitate rapid prototyping and intensive collaboration between clients, business partners and IBM experts from around the world with IBM's cognitive, blockchain and design capabilities, across all industries in the region.
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