70% of Singaporeans feel alone

And all Singaporeans surveyed believed that face to face conversations were more effective than SMS.

That is despite having a thousand friends of Facebook and Twitter, according to the ‘BACARDÍ Togetherness’ survey.

Singaporeans should not just rely on technology to communicate with one another, but to make an effort to get together physically more often. This was revealed in the ‘BACARDÍ Togetherness’ survey conducted by BACARDÍ Singapore through their Facebook page.

According to the survey, 100% of Singaporeans feel that face-to-face conversations are better and more effective, when compared to communicating through SMS-ing or communicating on Instant messengers

Being too busy, and finding it hard to find the time to get everyone together are the most common reasons cited by Singaporeans for not being able to physically spend more time with friends, family and loved ones.

The results from the ‘BACARDÍ Togetherness’ survey in Singapore, echo similar sentiments from global surveys conducted by BACARDÍ. According to Canada’s ‘BACARDÍ Together’ poll, Canadians crave for the joys of face-to-face connections with 69% admitting that one can only have meaningful relationships in-person.

Participants in the ‘BACARDÍ Together Index’ study conducted in the United States, feel that “social media togetherness” is not the same as “in-person togetherness” and that social media togetherness is quicker and less emotionally meaningful.

“BACARDÍ believes in removing barriers to enable people to get together, have fun and experience the joy of real human connections, and this is what the ‘BACARDÍ Together’ campaign is all about,” shares Bernard Yeo, Sales & Marketing Director, Bacardi-Martini Singapore.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia