Chart of the Day: Singaporeans restrained from buying anything but smartphones and tablets

Sales of telecommunication sector grew more than 50% in Q2.

The overall Singapore technical consumer (TCG) goods market saw growth in sales in Q2 2012 compared to Q2 2011. Telecommunication (Telco) and Information Technology posted healthy increases while the remaining sectors recorded negative growth.

Here's the chart from GFK Asia:

Technical Consumer Group covers the following sectors:
- Consumer Electronics (CE) cover audio and visual products such as colour TV, camcorder, audio home system etc.
- Small Domestic Appliances (SDA) are household appliances such as food preparation, rice cooker, iron, vacuum cleaner, shaver, etc.
- Major Domestic Appliance (MDA) covers big household appliances such as cooling (Refrigerator), washing machine, microwave oven.
- Photo includes digital camera
- Information Technology (IT) includes Tablets, Desk Computer, Mobile Computer, and Monitor.
- Office Equipment & Consumables include Printers, Multifunction devices and Ink Cartridges
- Telecommunication (TELCO) covers mobile phone and smart phone.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia