Data usage for M1 jumped 28% to 2.3GB per month

Thanks to higher 4G speeds.

According to DBS, average data usage for M1has risen 28% y-o-y to 2.3GB/month, driven by higher 4G speeds and richer mobile content.

About 26% of M1’s postpaid customers were on tiered plans in June 2012 versus 20% in March 2013 and 14% in Dec 2012.

Here's more from DBS:

About 15% of these (9% in March) exceeded data caps while 11% (11% in March) upgraded to higher tier plans.

Overall, 6.7% (4% in March) of its customers have been paying higher service revenues than before in just nine months after the launch of the tiered plans.

Management expects 60-65% of subscribers to be on tiered plans by end of 2014F.

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