How does Singapore feel today?

SingMood.com determines Singaporeans' collective mood through data gathered from tweets of the day.

GetIT Comms, a leading provider of digital and social media marketing and communications solutions, today launched SingMood, a Twitter-based gauge that provides a real-time view of the collective mood of Singaporeans.

SingMood aggregates tweets located in Singapore and examines them for "happy" and "sad" keywords. Keywords include: happy, glad, fabulous, awesome, funny, laughing, fun, excited, exciting, ‘yay’, enjoying, overjoyed, blissful,
sad, disappointed, angry, irritated, frustrated, regret, heartbreaking, heartbroken, ‘pissed’, ‘fml’, ‘sucks’, despair, sigh, bad, sick and cry. The data is aggregated and the overall mood is displayed on a "mood-o-meter" which refreshes with every tweet.

SingMood also shows a graph displaying the number of happy and sad tweets by-the-hour so you get an idea of when people are happier/ sadder during the course of a day. You can also click on the happy/sad "bar" to see who tweeted.

Anol Bhattacharya, Director and CEO, GetIT Comms elaborates on the keyword selection process: "It took a lot of hard-thinking and trial and error to nail down the keyword list. When we tried adding "LOL" and "haha" to our happy list, we saw a huge spike in the number of happy tweets. However, more often than not, the tweets didn’t actually reflect happiness. Some examples: ‘Haha, so bored.’ and ‘Warehouse boss took my markers. LOL.’ The team at GetIT has a passion for social media that goes beyond our day-to-day client strategies and implementations. We had a lot of fun developing the application and we hope Singapore has fun exploring it!"

https://www.singmood.com/

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