Brand Marketing
Singapore consumers value influencer recommendations for purchases
Singapore consumers value influencer recommendations for purchases
Brands still face challenges with audience alignment and cost.
SG firms fail tracking marketing results due to lack of monitoring platforms: study
Businesses invest in digital marketing but not the right tools to track its performance.
Here’s how Gen Z consumer preference reshapes APAC’s marketing landscape
Gen Z consumers are observed to purchase based on pleasure and purpose, whilst being conscious of cost and convenience.
How can brick-and-mortar stores be less boring? Here’s what experts say
Physical stores must revamp customers’ experiences by pushing “phygital” strategies.
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