News

Transport & Logistics

Staff Reporter

, Singapore

Published:

1 year ago

323 views

From Left to Right: Wong Yi Ling, Head of Sales Operations, GrabAds, Jennie Johnson, Head of Marketing for GrabAds, Christina Lin, Product Marketing Lead for Ads and Personalisation Technology, Kaia Lai, Head of Product for Search and Personalisation Technology, Kareen Mendoza, Regional Financial Services Partnership Lead, GrabAds. /Grab

Five women industry leaders join GrabAds

The executives will help connect advertisers in Southeast Asia.

Five women veterans in technology, marketing and advertising were appointed to top positions at GrabAds to boost the firm’s advertising growth in Southeast Asia, Grab said.

Joining GrabAds are Jennie Johnson as marketing head, Kaia Lai as product for search and personalisation technology head, Christina Lin as product marketing lead for ads and personalisation technology, Kareen Mendoza as regional financial services partnership lead, and Wong Yi Ling as head of sales operations.

Prior to her appointment, Johnson held lead positions in Trade Desk, Appier, and Google. Lai, meanwhile, led platform strategy and consumer app redesign in Grab.

Lin was with Facebook for ten years in the US, Singapore, and Japan, where she introduced business and product growth strategies.

Mendoza led financial services brand partnerships at social media app, TikTok, and sales of data services at Comscore, an audience measurement firm.

Wong previously worked with Criterio as sales transformation and sales operations head in Asia-Pacific.

In a statement, Ken Mandel, regional managing director and head of GrabAds and Brand Insights, said the new appointed leaders will help merchants and advertisers build their brand whilst driving real world sales impact using Grab.

Follow the links for more news on

Grab

appointment

Women in senior roles

Also Read

ComfortDelGro taps DBS to accelerate UK green bus shift

Singapore and Netherlands to establish container tracking service

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit