SBR National Business Awards 2023 Winner: PARKROYAL on Beach Road

PARKROYAL on Beach Road bags the Hospitality & Leisure accolade at the SBR National Business Awards 2023.

To ensure the security and protection of its data, PARKROYAL on Beach Road worked closely with trusted providers and implemented robust VPN and EDR systems. The hotel reaches out to customers across various point-of-sale and source markets to cultivate brand loyalty using first-party, second-party, and third-party data. By consistently exploring different data sources and prioritising guest experience and revenue optimisation, they drive successful data transformation within their organisation. Learn more about how PARKROYAL uses data analytics to provide guests with unparalleled experience from General Manager, Kung Teong Wah.

Read more here: PARKROYAL wins award for enhancing guest experience by leveraging data analytics

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