Leaving on a jetplane: Singaporeans travel abroad more than global peers

9 in 10 travelled for leisure since 2013.

The Singaporeans’ love to travel is also eclipsing global averages as they travelled more than the Asia Pacific (84%) and global (76%) means in the last two years. Curiously, the majority chose their next-door neighbor Malaysia (45%) as their top travel destination while the country is just a bus ride away.

According to Visa’s Global Intentions Study 2015, Singaporeans just love taking trips for leisure, as respondents said they intend to travel an average of 4 trips in the next two years; One more than Asia-Pacific’s average, and two more than the global mean.

“Singaporeans love to travel, with frequent travel for leisure becoming part of our culture. On top of that, Singapore is centrally located and is also a global aviation hub, making it easy for us to travel to all parts of the world,” said Ms. Ooi Huey Tyng, Visa Country Manager for Singapore.

“Family bonding (57 per cent) is cited as the top motivation for Singaporeans to travel in the next one year, according to the Study. Other popular reasons cited for travel include experiencing cultures (39 per cent) and the opportunity to rest and relax (38 per cent). However, it is interesting to note that Singaporeans aged 18- 24 cite rewarding self (45 per cent) as the key driver to travel in the next one year,” the study said.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia