, Singapore

SIA’s budget long-haul carrier ready for takeoff?

Other budget carriers may have reason to worry with operations reportedly starting in April. Singapore Airlines' low-fare long-haul carrier is said to commence with one Boeing 777-200 aircraft.

A Reuters report noted, “The number of aircraft operated by the new airline will be expanded to four within three months and to a total of 14 Boeing passenger jets, with a capacity to carry around 400 passengers each, by the middle of 2016.”

The success of the new low-fare carrier, according to the report, could give SIA a new growth engine and an ability to compete with rising competition from other budget carriers.

View the report here.

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.