110 views
/YouGov Chart

CHART OF THE DAY: Singapore Airlines best brand for the fifth time

The airline posted a score of 53.5.

A chart from YouGov’s 2022 Best Brand Ranking showed that Singapore Airlines retained the top place for best brand, posting a score of 53.5 despite the two-year hit to the travelling sector.

Shopee rose to two places from 2021 to finish in second (47.4), whilst Uniqlo is still third place (46.5).

Google ranked fourth with a score of 43.9, followed by messaging platform, WhatsApp, (43.8) and Changi Airport (43.8).

Supermarket chain, FairPrice, fell one rank to seventh (42.8), whilst attraction Gardens by the Bay (41.5) was at eighth place.

Channel News Asia (38.8) and video sharing website YouTube (38.5) were at ninth and tenth place, respectively.

“The rankings are based on YouGov BrandIndex’s Index score: a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation,” read the press release.

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!