CHART OF THE DAY: Singapore Airlines best brand for the fifth time

The airline posted a score of 53.5.

A chart from YouGov’s 2022 Best Brand Ranking showed that Singapore Airlines retained the top place for best brand, posting a score of 53.5 despite the two-year hit to the travelling sector.

Shopee rose to two places from 2021 to finish in second (47.4), whilst Uniqlo is still third place (46.5).

Google ranked fourth with a score of 43.9, followed by messaging platform, WhatsApp, (43.8) and Changi Airport (43.8).

Supermarket chain, FairPrice, fell one rank to seventh (42.8), whilst attraction Gardens by the Bay (41.5) was at eighth place.

Channel News Asia (38.8) and video sharing website YouTube (38.5) were at ninth and tenth place, respectively.

“The rankings are based on YouGov BrandIndex’s Index score: a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation,” read the press release.