SIA to splurge $100m in upgrading global airport lounges

Makeover in London, Hong Kong and Singapore underway.

According to a release, Singapore Airlines has unveiled its new-concept SilverKris Lounge in Sydney, as part of a multi-million dollar investment programme to upgrade all of the Airline’s airport lounges around the world.

The new design concept will be progressively introduced to all of SIA's SilverKris Lounges in 15 cities over the next five years at an estimated cost of around $100 million.

Designed by renowned architectural and interior design firm ONG&ONG, the new-concept SilverKris Lounge is thoughtfully designed and modelled after elements of a home, following extensive research that included focus groups with customers.

Following renovation of the Sydney lounge, which has just been completed, planning work is underway to upgrade lounges at London, Hong Kong and Singapore (Terminal 3) in 2014.

Lounge customers can look forward to distinct personal spaces that provide a sense of ‘being home’, as well as more personalised services from lounge staff and a delectable selection of food and beverages to complement SIA's in-flight offerings.

"Our customers frequently tell us that they have a feeling of ‘home’ as soon as they board our aircraft, and our aim is to extend this experience to the ground. Through our new 'home away from home' concept, the intention is for our customers to experience the feeling of being taken care of at every step of their journey," said Mr Tan Pee Teck, Singapore Airlines’ Senior Vice President Product & Services.