impact.com takes home Enterprise Software - Marketing award for transforming Sephora’s affiliate and partnership programme

It is driving efficiency, growth, and innovation in beauty retail through advanced partnership management.

impact.com has been recognised in the Enterprise Software - Marketing category with a win at the SBR Technology Excellence Awards 2025 for its transformative work with beauty retail giant Sephora.

Using its cutting-edge partnership management platform, impact.com enabled Sephora to scale its affiliate programme, achieving 3x revenue growth and unlocking new levels of efficiency in a competitive digital marketplace.

With Sephora being one of the world’s most influential beauty retailers, managing partnerships across different markets, tracking performance, and optimising revenue proved to be a challenge due to its fragmented affiliate programme. Without a unified system, Sephora faced hurdles such as manual workloads, limited flexibility in contracts and reporting, and needed room for greater efficiency.

To address these bottlenecks, Sephora partnered with impact.com, whose automated, unified platform proved to be a game-changer that consolidated Sephora’s partner management processes. One of the standout features of impact.com’s platform was its customisable contracting tool. By introducing SKU-level commissions and tailored insertion orders, impact.com ensured the seamless execution of seasonal promotions, driving greater efficiency and performance.

impact.com also provided detailed insights into new customer acquisition, segment-wise revenue, and SKU-level sales performance. These in-depth reports helped Sephora optimise its campaign strategies, enabling the brand to fine-tune its affiliate programme based on real-time market trends and partner contributions, effectively driving cost efficiency and boosting product sales.

As a result, the onboarding of impact.com’s platform delivered impressive outcomes, with Sephora achieving $7.4m in revenue from 293 partners, and an increase of 178 new partners.

“Retail e-commerce brands like Sephora tap on affiliate partnerships as an alternative channel for new customer acquisition and sustainable growth,” said Syaz Sufri, Customer Success Manager at impact.com. “At impact.com, we aim to support this growth by providing the tools to help brands cut down on tedious operational work that comes with managing partnerships, allowing them to focus more on tracking, optimisation and strategy development to grow their partnership program efficiently.”

The SBR Technology Excellence Awards recognises technological innovations and companies in Singapore that are leading the digital journeys of their respective industries. The awards program commends companies that pioneered groundbreaking IT products and solutions, and organisations from different industries that made an impact with their innovative technology.

The SBR Technology Excellence Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Jane Patiag at [email protected].