Moove Media triumphs at SBR National Business Awards 2025

The company earned recognition for their innovative experience that redefines out-of-home advertising.

Moove Media boosts out-of-home (OOH) advertising in Singapore with a series of groundbreaking initiatives, which earned them the Advertising accolade at the SBR National Business Awards 2025. 

Moove Media is known for their creativity and commitment to innovation, which delivers results-driven advertising solutions that keep them at the forefront of the industry.

Moove Media is revolutionising out-of-home advertising by enhancing the commuter journey and engaging audiences through innovative solutions. Their approach increasingly incorporates multi-sensory campaigns to significantly boost brand impact. Recent successful initiatives exemplify this strategy, including the integration of scent in rail stations for campaigns like Sentosa GrillFest and Subway. This focus on immersive experiences is further demonstrated by their deployment of digital taxi tops, immersive rail audio campaigns, and branded bus jingles.

With the introduction of Dynamic Cab, Singapore's first digital taxi tops, Moove Media is revolutionising taxi advertising by installing dynamic digital screens in place of traditional static lightboxes. This provides advertisers with the flexibility to update content in real-time. and deliver multiple messages without recalling physical taxis. On top of this, Dynamic Cab offers dynamic content capabilities such as geo-targeting, enabling the delivery of location-based, time-based, and weather-based customised campaigns to reach the right audience at the right time.

Post-campaign survey results highlight the exceptional performance of Dynamic Cab, achieving a 9% unaided ad recall rate for Amazon, its inaugural client — significantly exceeding the typical 1 to 4% for standard taxi campaigns — and demonstrating a strong impact by reaching a 33% recognition rate with a fleet of just 50 taxis.

Expanding its sensory advertising offerings, Moove Media introduced Radio on Rail, an audio branding initiative reaching a captive audience through strategically placed speakers within rail stations; the company partnered with the Singapore Grand Prix (F1) to deliver the electrifying sounds of racing to commuters via these speakers on concourse and platform levels.

The 2024 Formula 1 Singapore Airlines Singapore Grand Prix, attracted a record-breaking  crowd of 269,072 fans, demonstrating the product’s effectiveness in reaching a large and engaged audience. Post-campaign survey results revealed that Radio on Rail captured the attention of 50% of commuters at Dhoby Ghaut station, 62% of which found the audio ads engaging. Notably, 50% of those who heard the ads were more likely to book F1 tickets compared to just 14% of those who did not hear them.

As they further their success in sensory advertising, Moove Media introduced the Bus Jingle, a unique audio advertising product in Singapore. In partnership with Disney Cruise Line, Moove Media has added a magical touch to bus rides by playing Disney’s signature ship horn jingle when passengers press the "stop" button. This fun experience went viral on social media and has garnered over 1.4k likes. This ultimately highlights the power of audio to capture attention and create memorable brand interactions.

These initiatives are just some of Moove Media’s efforts in pushing the boundaries of OOH advertising. With the incorporation of digital technology and innovative audio solutions, the company continues to deliver outstanding results for clients and explore new partnerships to create even more unique OOH experiences. Further demonstrating their commitment to innovation and providing cutting-edge solutions for advertisers, Moove Media has partnered with StarHub to develop MooveSMART, an audience data dashboard. This powerful tool utilises location data, online browsing behavior, and app usage data to create personas. By providing reach and impression metrics, MooveSMART enables precise targeting of campaigns across Moove Media's extensive network, optimising ad placements and content for maximum audience engagement.

The SBR National Business Awards, which was established in 2016, applauds the achievements of homegrown companies in Singapore. It highlights the business initiatives, strategies, and impactful projects that have built a strong reputation in the competitive landscape of Singapore.

Serving as a platform for leaders, the awards programme honours those who are setting new benchmarks in Singapore's dynamic economy.

The SBR National Business Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's exceptional contributions to the local business landscape in Singapore, please contact Jane Patiag at [email protected].