PropNex Realty honoured at SBR Technology Excellence Awards 2025

The company is empowering its team with smart tools for a data-driven property market.

PropNex Realty was recognised in the PropTech - Real Estate category at the SBR Technology Excellence Awards 2025 for its advancements in real estate technology. By equipping its sales force with innovative digital tools, PropNex is setting new standards in market analysis, client engagement, and sales efficiency.

With an in-house team of over 40 full-time app developers, PropNex enhances its proprietary Investment Suite and Business Suite, ensuring that its agents have the latest technology to stay ahead in the industry.

The PropNex Investment Suite allows agents to offer transparent, data-driven insights that simplify decision-making for clients.

Under the Investment Suite, PropNex introduced ProMap, which overlays location-based property data onto an interactive map to display pricing trends, availability, and investment potential across specific neighbourhoods.

Complementing ProMap is the Property Analysis Report, which consolidates estimated property values, past transactions, and market trends into an easy-to-digest format. “With everything in one place, clients can move forward with greater certainty, supported by transparent, credible insights,” the company stated.

Meanwhile, PropNex’s Business Suite is designed to streamline financial calculations and property recommendations, ensuring faster, more efficient transactions.

Its Concept Calculator provides real-time financial calculations, answering key questions about mortgages, investment potential, and upgrading costs.

PropNex also introduced Spot Units, making the search for the right unit easier. Spot Units displays site plans with detailed information on unit sizes, orientations, and floor plans, offering a near-complete view of a project without requiring a showflat visit. “This reduces logistical constraints for both agent and client, paving the way for more productive discussions centred on matching the right unit to the buyer’s lifestyle or investment aims,” highlighted Deputy CEO of PropNex, Mr Kelvin Fong.

Recognising the importance of digital marketing in real estate, PropNex launched ProWeb Google Ads Automation to empower agents with AI-driven marketing capabilities. Previously, agents needed to manually create property websites and run digital ad campaigns—a time-consuming and complex process. Now, ProWeb automates this process, instantly generating campaign-ready landing pages and optimising ad management using AI.

“All of these advancements are underpinned by an in-house tech team that works hand-in-hand with our sales force to gather feedback and refine features continually. We view technology as an enabler rather than an end in itself, ensuring each update addresses genuine challenges and adds tangible value,” Mr Fong added.

Through these solutions, PropNex Realty continues to redefine how real estate professionals operate in a modern, tech-driven landscape, ensuring an elevated experience for agents and clients alike.

The SBR Technology Excellence Awards recognises technological innovations and companies in Singapore that are leading the digital journeys of their respective industries. The awards programme commends companies that pioneered groundbreaking IT products and solutions, and organisations from different industries that made an impact with their innovative technology.

The SBR Technology Excellence Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Jane Patiag at [email protected].