iClick Interactive Asia Group Limited bags award for Big Data | Singapore Business Review
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iClick Interactive Asia Group Limited bags award for Big Data

iAudience supplied solid insight and market understanding of China’s online ecosystem for local and international marketers.

Noticing the inability of numerous international organisations to successfully accomplish marketing goals that are centered towards the Chinese market, iClick Interactive Asia Group Limited developed iAudience to deliver extensive audience understanding to clients through a data-driven approach.

With iAudience yielding client success and a better grasp of Chinese audience behavior, iClick Interactive Asia Group Limited took home the Big Data Award under the advertising category at Singapore Business Review’s second Technology Excellence Awards.

To unlatch the cross-device digital behavior of Chinese prospects, iAudience aggregates information from iClick Interactive Asia Group Limited, a Chinese internet giant and China’s premier third party mobile data intelligence provider.

iClick Interactive Asia Group Limited’s proprietary-owned data hits 750 million active Chinese netizens per month, with a whopping 98.7% coverage. Available information is also fueled with functions that enable the monitoring of users’ real-time behavior, which spans search, browse, social, purchase and ad interaction on more than 400,000 websites and over 220,000 mobile platforms.

In addition to this, the platform is able to pinpoint the size, profile, location, life stage and educational attainment of the target market using the iClickGenome, iClick Interactive Asia Group Limited’s adjustable machine learning algorithm that marks, categorizes and arranges over 633.5 million users according to keywords inputted by marketers as well as significant keywords.

Analytics from the algorithm brings back knowledge of the market ecosystem and segment, brand positioning along with competitor analysis. Marketers can also activate prospects determined on iAudience via iClick Interactive Asia Group Limited’s proprietary demand-side platform targeting and retargeting tools.

iAudience also has a slew of additional features which include an English interface for foreign marketers, predefined market segments data for ready-to-use audience plans, exclusive marketing intelligence into China’s digital market as well as audience analysis that allows marketers to unearth the most engaging online contents, which backs their content creation and social strategies.

Marketers can also upload first-party customer relationship management data to match with iAudience data for further market analysis, putting target demographics and psychographics to the spotlight.

The omnichannel marketing intelligence platform is among the first to offer solutions to domestic and overseas marketers that enables them to gain a better grasp on the Chinese ecosystem through helpful and readily applicable intelligence at client-commended value.

Between 2018 and 2019, 851 brands were studied on iAudience. These include enterprises in the beauty and cosmetics, travel, finance, fashion, education and automobile industries across countries like Hong Kong, Korea, Singapore, Thailand, UK, Japan and most importantly, mainland China.

The big data awardee didn’t stop there. By the end of 2018, iClick Interactive Asia Group Limited released a whitepaper, the Chinese Outbound Travel Shopper, using data backed by iAudience. The research garnered accolades from marketers worldwide and boasts thousands of delivered softcopies.

iAudience also bagged the Best Audience Measurement Platform Award at the Drum Digital Trading Award APAC 2018 which validated the solution’s dedication to supporting marketing data and technology.

It has accomplished outstanding and proven success in helping a wide array of industries, particularly beauty and cosmetics, travel, and travel retail. Their clientele include large well-established organisations such as Shiseido, Estée Lauder and Amorepacific.

Watch the interview below to know more about their winning project:

The Technology Excellence Awards, presented by Singapore Business Review, was held via video conferencing throughout the first and third week of June.

This year’s nominations were judged by a panel consisting of Daryl Pereira, Head of Cyber at KPMG; Cheang Wai Keat, Head of Advisory Services in Singapore and ASEAN Technology Consulting Leader at Ernst & Young; Chin Chee Choon, Advisory Leader and Assurance Director at Nexia TS; Rizwi Wun, Partner, Acting Head of Intellectual Property and Technology Practice Group at RHTLaw Asia; Carolyn Chin-Parry, Managing Director and Digital Accelerator Leader at PwC.

If you would like to join the 2021 awards and be acclaimed for your company’s exceptional technological innovations, please email Julie Anne Nuñez at julie@charltonmediamail.com

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