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CO-WRITTEN / PARTNER | editor, Malaysia

Setel Ventures wins Technology Excellence Award for trailblazing app

Malaysia’s first e-payment solution that creates seamless on-the-go refuel and retail experience while addressing motorists pain points.

Setel Ventures Sdn Bhd has received the Technology Excellence Award for its innovative Setel app at the recently concluded Malaysia Technology Excellence Awards, presented by Singapore Business Review.

Now in its second year, the awards programme honours enterprises that take risks and lead the charge in developing ground breaking projects, digital services, reimagined strategies, and technological initiatives. Winners were judged on the basis of uniqueness and innovation, effectiveness and impact, and dynamism.

Setel is Malaysia's first mobile application that integrates the e-payment platform with the pump, Kedai Mesra and loyalty benefits to create seamless retail-on-the-go experience for PETRONAS customers. Setel will definitely ease the typical pain points faced by customers when refuelling at petrol stations such as having to walk to the cashier to make payment and missing paper receipts. With Setel, customers can pay for fuel from their car, earn and redeem Mesra points, and track their fuel purchases with e-receipts, all through the app.

Since its launch, Setel continuously listened to customer feedback and expanded its features to address customer needs and make its mark on the retail-on-the-go space. The recently introduced Deliver2Me allows users to purchase selected items from participating Kedai Mesra outlets and have it delivered directly to their vehicle. Customers can also pay with Setel in Kedai Mesra, minimising the contact of high-touch surface points during the exchange of cash or use of physical cards. These features offer customers a more convenient and safe retail experience.

Setel’s Malaysia Technology Excellence Award 2020 comes as a recognition of the app recording over 1.6 million users since its nationwide expansion in February. Setel is now available at 1,000 PETRONAS stations nationwide and is free on iOS and Android via the Apple Store, Google Play Store and Huawei AppGallery. For more information on Setel, please visit

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