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Branding lessons from Apple that Singaporean firms must learn

Since the launch of Apple Worldwide Developers Conference (AWDC) on 10-14 June at San Francisco, there had been little hype around the Apple brand till the recent release of the new iPhone 5C and iPhone 5S products on 12 September 2013.

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Branding lessons from Apple that Singaporean firms must learn

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10 types of annoying bosses you'll meet in Singapore

You can stay out of your house longer if you don't like your wife, ignore your parents' calls when you are too bored to talk to them, but bosses... that's a tricky one. Whether you like them or not, you have to interact with them, and if you are planning to stick around in your job, you have to keep them happy. We give you the 10 most common types of bosses.

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PR lessons Singaporeans must learn from Marissa Mayer

Ask every Singaporean business founder how much time and money do they spend on public relations, and the usual answer is “Nothing.” With a limited amount of both resources, entrepreneurs rather worry about building product and doing sales than getting buzz.

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3 simple ways for Singaporeans to get happier

There has been some provoking media recently asking whether or not Singaporeans are actually happy. We hear about findings that point to poor mental health, work-related/academic pressure and of course the hotly-debated global ‘happiness survey’ listing Singapore as the 90th country and the least ‘happy’ in Asia.

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Is Singapore really heading towards flexible work arrangement now?

Flexible work arrangements (FWA) are often described as the next frontier of smart talent management. However in Singapore, just two out of 10 employees have the flexibility to work at alternative locations, and just 25 per cent say they can work to timings that suit their family needs.

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What you must know about bulk buying, crowd funding, and real estate

The Internet has been around for the last few decades. When it first started, brick and mortar business could not fathom why they would want to be present in the digital space.

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Top 3 factors Singaporean investors must watch out for in Australia

The Australian Federal Election is over for 2013 and Tony Abbott is the new Prime Minister following a landslide victory for the Liberal Party.

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Deciphering the big digital surge in Singapore

Last year, Smartphone online behavior in the Lion City went berserk

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How a little professional organising can double Singapore firms' growth

Singapore has a reputation for being one of the cleanest, safest and most efficient cities in the world. What if you could reduce the amount of time you spend looking for things and become more productive? What if making small changes by learning better organisation saved you time and money, and reduced stress levels?

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5 productivity tools for startups in Singapore

A year ago I made the switch from a corporate slave to an entrepreneur. Suddenly I went from a constrained work environment to being my own boss. Although this sounds great, it’s actually fairly difficult and takes an immense amount of discipline.

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Movie-making in Singapore: is it worth a shot?

It’s difficult to make a profitable movie on the tiny Singapore market. How do you sell beyond the little red dot?

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Why should Singapore Airlines stick with the Singapore Girl?

Singapore Airlines (SIA) launched its new advertising campaign recently. Given SIA’s stature as one of the top homegrown brands, it attracted lot of comments in the local media.

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How Singaporeans can do franchising wisely

In the information age today, many employees are increasingly becoming self-employed. After working in their parent company for a period of time, they may strike out a business either on their own or with a group of friends.

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What unified communications can do for Singapore's education system

As Singapore Prime Minister Lee Hsien Loong highlighted in his National Day Rally 2013 speech, “Education is a big concern for parents and students because it plays a big role in shaping one’s potential and opportunities in Singapore.”

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Does Singapore have the Skype killer?

The tech world is forever looking for competitor ‘killers’ - iPad/iPhone killers, cable TV killers, YouTube killers...you name it and someone is trying to kill it. Google vs. IBM (for a while) and Apple vs. Samsung - least the lawyers are getting paid. It’s a war out there.

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How firms compete on customer experience in Singapore

Service excellence is the buzzword these days and companiesin Singapore relentlessly seek ways to raise their customer service levels, believing this to be the key to better marketplace outcomes. But is this sufficient?

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