Singaporeans racking up more credit card debt

Credit card bills increased by 16.6% mom to $2.6b, according to OCBC. On the other hand, bad debts fell to 10.6% mom to $14.3m. Monetary aggregates accelerated to 17.9% yoy(M1) and 10.0% (M2) respectively in Oct, up from 17.1% and 8.2% in September.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

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