Taste outranks nutrition awareness in healthy ageing food choices

Only 45.5% of seniors identified omega-3 as important.

Taste remains the biggest food consideration for seniors in Singapore, even as awareness of specific nutrients for healthy ageing stays mixed, according to the DIGNIFIED (Delicious, Integrative, Good Nutrition and Fulfillment in Elderly Diet) research programme led by the Singapore Institute of Technology.

The study found that 82% of seniors said taste is important when choosing meals, making it the clearest preference signal. 63.5% recognised the importance of protein for healthy ageing, suggesting that practical meal appeal still outweighs nutrient awareness for many older consumers.

More than nine in 10 (97%) of respondents said having a balanced diet matters, whilst 77% pointed to affordability. 65.5% identified calcium as important and 45.5% said the same for omega-3, making it the least-recognised nutrient.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia