Ascott and Jin Jiang Hotels launch joint venture for apartment hotel expansion in China

It will initially oversee two operating properties in Wuhan and one in Shenzhen.

Ascott Limited, a subsidiary of CapitaLand Investment, has announced a 50:50 joint venture with Jin Jiang Hotels (China Region) to expand their apartment hotel brands, Quest and TULIP LODJ, in China.

The partnership will primarily use a franchise model to address the growing demand for upscale and upper midscale apartment hotels in the country.

The joint venture will initially oversee two operating properties in Wuhan and one in Shenzhen, totalling around 600 units. Plans are in place to expand TULIP LODJ and introduce Quest through franchised partnerships.

Jin Jiang Hotels, the largest hotel group in China and the second largest worldwide, has approximately 13,250 hotels and over 1.34 million rooms. The collaboration aims to leverage Jin Jiang’s infrastructure and local expertise to accelerate the growth of both brands.

Properties under this venture will be part of the loyalty programs of both Ascott and Jin Jiang Hotels, allowing guests to earn and redeem points through either Ascott Star Rewards or Jin Jiang Rewards.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia