Tourists splurge the most in Singapore vs other APAC countries

Expenditure in the city jumped 18% to US$254 a day in the last two years.

The Mastercard Asia Pacific Destinations Index revealed that whilst Bangkok remains the most visited destination in Asia Pacific, Singapore continues to beat the Thai capital in total visitor expenditure.

Over the past two years, Singapore has recorded a robust 18% growth in tourist spending. It attracted the highest spending visitors at US$254 per day, followed by Beijing at US$242, Shanghai at US$234, Hong Kong at US$211, and Taipei at US$208.

Overall tourism expenditure in the region jumped from US$141.5b in 2009 to US$244.9b in 2016, an 8.2% compound annual growth rate. Moreover, Asia Pacific’s top 20 source markets contributed US$201.5b to the region’s tourism revenues in 2016.

Here's more from Mastercard:

The mass of tourists from Northeast Asia have helped to boost these earnings. Key findings from the index revealed China (17.%) and South Korea (8.%) as the largest contributors to tourism expenditure in Asia Pacific.

In fact, these two markets were also top source markets for Singapore (China #1), Bangkok (China #1) and Tokyo (Korea #1, China #2), the region’s leading destinations by visitor expenditure. As renowned global shopping and dining locales, they are popular amongst affluent Chinese and South Korean tourists seeking new shopping or culinary experiences.

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.


If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.