ZUZU Hospitality clinches $12m in Series B funding round

The startup plans to make investments in AI tools to improve its travel services.

Travel tech startup ZUZU Hospitality Solutions Pte Ltd (ZUZU Hospitality) secured US$9m ($12m) through its Series B round.

SoftBank Ventures Asia led the latest funding round.

Other investors participating were Atinum Partners, Wooshin Venture Investment, Visor Ventures, and JG Digital Equity Ventures.

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ZUZU Hospitality would use the funds raised in the Series B Round to expand the number of its hotel partners across the region but with a keen focus on India and reach its target of 5,000 partners by the end of 2024.

The startup also plans to invest in AI tools to improve pricing, automate guest management, and improve partner experience.