76% of rich Singaporeans ignores cutting down on expenses

They may even spend more vs last year.

According to the Visa Affluent Study 2013, more than three quarters (76 percent) of affluent consumers in Singapore expect to spend the same or more on discretionary items in 2013, compared with the previous year.

The study, conducted among countries in the Middle East and Asia Pacific, surveyed more than 500 respondents in Singapore with an annual household income in excess of S$100,000.

It also looked at affluent consumers’ spending habits, priorities, optimism about the future and indexed their propensity to spend on discretionary items in the future.

Ooi Huey Tyng, Visa country manager for Singapore and Brunei, says affluent Singaporeans will continue to spend on dining and travel while moderating purchases of luxury products.

“With higher disposable incomes, affluent consumers in Singapore have a positive outlook for the economy and have stronger intentions to spend. What is surprising is that most respondents agree that wealth is not about buying the latest designer handbag or flashy watch, but is about experiences and enjoying life to the fullest with friends and family.”

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia