Brands turn to generative AI to improve customer experience amidst reduced budgets

Three in five firms plan to cut their customer experience budgets in the next 12 months.

More than half of brands (59%) in Singapore are planning to implement generative AI (59%) to improve customer experiences amidst reduced budgets, an Adobe report revealed.

According to the report, a majority of employees in Singapore (94%) are already using generative AI in marketing and customer experience campaigns.

Employees specifically use text-to-image generators to create promotional brand materials and content (58%) and develop concepts and mockups for campaigns (55%).

Where conversational AI is concerned, half of employees (50%) use the tool for copy generation, as well as research and insights.

Whilst many employees use generative AI, the technology is only formally rolled out in three in 10 brands in Singapore.

“The research suggests that formal business rollouts of generative AI among Singapore brands lag well behind consumer demand and employee usage,” Adobe said.

Follow the link for more news on

Generative AI

You're the reader we write for. You're also the person our partners want to reach.

If that sentence describes you — a founder, a C-suite, someone whose attention companies pay good money for — then you already understand why SBR works. We've spent twenty years earning the trust of readers exactly like you. Which is exactly what makes this an interesting place for your company to show up, too.

The ways it can show up are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The right fit depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If your company has something this audience should know about, we'd like to hear what you're working on.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia