Source: Pixabay (Pexels)

Here’s how many Singaporeans use social media

The portion of users dropped this year, compared to 2022. 

Out of the 6 million total population in Singapore, only 84.7%, or around 5.08 million are actively using social media, a report found. 

In its Digital 2023 report, We Are Social and Meltwater found that social media users in Singapore declined from 5.3 million in 2022. This accounted for 89.5% of the total population at the time. 

Globally, there are 4.76 million social media users, making up 59.4% of the total population. 

Read more: Social media is the most effective channel to communicate with customers: marketers

The markets with the highest number of social media users are UAE (105.5%), South Korea (92%), Hong Kong (89.9%), the Netherlands (88.1%), Canada (85.7%), and Germany (85.1%). 

Singapore ranked eighth, followed by Norway (84.5), and Taiwan and the UK with 84.4%. 

The report noted that in the case of UAE, the number exceeded due to issues such as duplicate and “fake accounts.”


Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!