MDA and SingTel invest $4mln for IDM incubation program

Under the MOU, MDA and SingTel Innov8 will provide funding and create a dynamic environment for start-ups.

According to SingTel, NUS and MDA, they will join forces to establish a strategic incubation programme called Blk71.

This programme aims to boost the Interactive Digital Media space in Singapore. Blk71 is designed to allow start-ups to gain one-stop access to resources they need to effectively develop and market their solutions to customers.

Under the MOU, MDA and SingTel Innov8 will make joint Calls-for-Proposals which will provide successful start-ups with up to $50,000 of initial seed funding and opportunities for follow-on funding of $200,000 or more.

Both parties will also co-sponsor activities such as industry speaking engagements, workshops and networking events.

MDA will also allocate office and incubation space at Mediapolis Phase 0 located at Block 71 Ayer Rajah Industrial Estate, where NUS Enterprise and SingTel Innov8 have already signed on as anchor tenants. NUS Enterprise and MDA will work together to manage the facility to foster a vibrant environment for IDM-related start-ups, investors, technology incubators and industry partners.

Mr Michael Yap, Executive Director of the Interactive and Digital Media Programme Office hosted by MDA said: “We are glad to have the support from both SingTel Innov8 and NUS Enterprise to drive this incubation programme. Their support will bring about greater sophistication and effectiveness in helping our start-ups. This augurs well with our aspiration to develop IDM products and services targeted for the “Next Billion Internet Users” emerging from Asia.”

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia