Great Eastern profit jumps 21% despite 15% sales drop

Total weighted new sales declined 15% as the insurer adjusted its product mix.

Great Eastern’s fiscal year 2025 (FY 2025) profit attributable to shareholders surged 21% year-on-year (YoY) to $1.0b (S$1.21b).

The insurer said the increase was driven mainly by favourable investment performance, with continued earnings emergence from existing policies providing additional support.

Basic and diluted earnings per share attributable to ordinary shareholders of the company were at $1.00 (S$1.26), up 20% YoY.

New sales slowed during the year as the group adjusted its product mix. Total weighted new sales fell 15% YoY compared with the previous year, reflecting a shift away from short-term single-premium products towards a broader range of longer-term offerings.

Despite lower new sales volumes, new business embedded value (NBEV) increased 19% YoY to $584.4m (S$739.7m).

The growth was attributed to improved overall channel productivity and strong bancassurance performance in Singapore.

Including the interim dividend of $0.20 (S$0.25) per share paid in September 2025, total dividends for FY 2025 will amount to $0.43 (S$0.55) per share.

This represents a 22% increase from the previous financial year, in line with the company’s practice of paying progressive dividends based on sustainable profit trends.

Group chief executive officer Greg Hingston said the results were supported by disciplined capital management, operational efficiency and consistent execution across markets.

He added that the group’s performance reflected both favourable investment returns and the strength of its core insurance business.

($1.00 = S$1.27)

Follow the link s for more news on

Great Eastern

Financial Statements

insurance

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia