Megafash sets the stage for local entrepreneurs to introduce indie brands

It plans to expand in Malaysia and Indonesia.

Megafash was founded to connect independent brands and creative projects to the world. This marketplace platform allows brands to seamlessly share, showcase and sell both their story and their products.

Megafash was founded by Ngeow Jiawen, a 27-year-old NUS alumna who has worked in multiple startups and played a key role in those startups before deciding to start her own company, Jeremy Khoo, 31, an e-commerce veteran who also founded Dressabelle, a leading womens’ fashion e-tailer in SEA, and Lee Jing Chuan, 27, a self-taught programmer who has been building websites since he was in primary school. The platform focuses on independent brands and helps them with their brand story-telling process in a high traffic environment.

According to Ngeow, they believe that the surge in e-commerce in Southeast Asia should not just be about big, established e-tailers, but should include the indie brands which make up the long tail. Being in similar e-commerce businesses, Megafash are intimately acquainted with the difficulties of marketing and operations of e-commerce.

“We started the business to tackle a prominent gap in the way local entrepreneurs and independent brands are facing difficulties marketing their brand story while showcasing their products. We believe that a good brand story endures the test of time and tide and is more likely to build up a loyal community of customers,” said Ngeow.

To begin with, Megafash was a few team members executing and testing new products without too much thought, but as they went along, they began to streamline their processes and build up an increasingly successful product. Megafash believes that a good brand story endures the test of time, and is more likely to build up a loyal community of customers.

It was not until they have been around for 2 years with different entity and achieved significant results before they caught the attention of investors. By then, Ngeow said they are already profitable and so they looked for investors who were able to provide strategic aid in the company’s expansion.

Megafash bootstrapped until they generated enough traction to secure funding. To date, Megafash raised $400,000 from VC and angel investors. The company plans to expand into Malaysia and Indonesia to tap into exponentially growing demand.

COMPANY PROFILE

Company name: Megafash
Founders: Ngeow Jiawen, Jeremy Khoo, and Lee Jing Chuan
Website: https://www.megafash.com/
Total funding at hand: SGD400,000
Source of funding: VC/Angel
Major investors: East Ventures
Start of Operations: March 2014

For startups wanting to be featured, send your message to Lee Anne Babierra at [email protected]

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