AirAsia's MoU with Singapore Tourism Board strengthens its Super App

The aim of this MoU is to further promote travel and tourism to Singapore.

A Memorandum of Understanding (MoU) aimed at promoting travel to Singapore was signed between AirAsia and the Singapore Tourism Board.

The deal allows users of the AirAsia Super App to have access to a range of travel deals to the country, such as flight and hotel packages, meals, and other similar tourism experiences.

“We are delighted to collaborate with AirAsia, a key regional partner, as part of our efforts to support the recovery of the tourism sector. Southeast Asia, which AirAsia understands deeply, represents a key element of that recovery. Through the AirAsia Super App, STB anticipates reaching a wider regional audience and welcoming them back to Singapore,” commented Keith Tan, Chief Executive, Singapore Tourism Board.

The signed agreement also allows for both parties to cooperate in introducing digital solutions to strengthen the visitor experience in Singapore. Analytics gathered by the two, such as traveler spending patterns, can also be shared between the two to further understand the Southeast Asian market.

“As international borders gradually reopen, it is important for all industry stakeholders to collaborate and drive the travel industry forward. The AirAsia Super App is ready to facilitate travel across the region, as we now have a holistic travel platform with an enhanced user experience when making travel plans. This partnership with STB is strategic and timely, and we look forward towards promoting Singapore to all of our app users across Southeast Asia,” said Amanda Woo, CEO, AirAsia Super App.

Follow the link s for more news on

Singapore Tourism Board

Aviation news

Singapore tourism

A NOTE FROM SINGAPORE BUSINESS REVIEW

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia