BreadTalk launches new concept store for natural food lovers at Vivocity Mall

It rolled out over 50 new products.

In response to the global call by consumers for more natural food options, BreadTalk, Singapore’s homegrown bakery brand, launched its first global store concept at Vivocity Mall last November 20. According to a spokesperson, the new store, which covers 700 sq ft of space, aims to immerse consumers in a unique experience that harkens back to enjoying natural goodness and the bliss of great-tasting breads. A repertoire of over 50 brand new items, specially developed by its international Master Chefs, is being introduced in Singapore for the first time and rolled out across all BreadTalk outlets islandwide. Moreover, the spokesperson adds that the new store incorporates natural ingredients, baking artistry and modern technology.

Headed by Tan Aik Peng as the divisional CEO of Breadtalk, the new concept store features a contemporary design with a neutral colour palette that accentuates the appeal of golden-baked breads. Inspired by the “Chef’s Table” idea at specialty restaurants, the new store identity brings to life the creations of its Chefs at the centrepiece Island Bar.

The spokesperson notes that all outlets across Singapore will be reinvigorated progressively to sport the new concept’s contemporary interiors. The new store concept will be implemented
internationally, with the first in China in the first quarter of 2016, followed by Thailand and Indonesia.

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