BreadTalk launches new concept store for natural food lovers at Vivocity Mall | Singapore Business Review
, Singapore

BreadTalk launches new concept store for natural food lovers at Vivocity Mall

It rolled out over 50 new products.

In response to the global call by consumers for more natural food options, BreadTalk, Singapore’s homegrown bakery brand, launched its first global store concept at Vivocity Mall last November 20. According to a spokesperson, the new store, which covers 700 sq ft of space, aims to immerse consumers in a unique experience that harkens back to enjoying natural goodness and the bliss of great-tasting breads. A repertoire of over 50 brand new items, specially developed by its international Master Chefs, is being introduced in Singapore for the first time and rolled out across all BreadTalk outlets islandwide. Moreover, the spokesperson adds that the new store incorporates natural ingredients, baking artistry and modern technology.

Headed by Tan Aik Peng as the divisional CEO of Breadtalk, the new concept store features a contemporary design with a neutral colour palette that accentuates the appeal of golden-baked breads. Inspired by the “Chef’s Table” idea at specialty restaurants, the new store identity brings to life the creations of its Chefs at the centrepiece Island Bar.

The spokesperson notes that all outlets across Singapore will be reinvigorated progressively to sport the new concept’s contemporary interiors. The new store concept will be implemented
internationally, with the first in China in the first quarter of 2016, followed by Thailand and Indonesia.

Call for retail stores in the market: Have you recently opened, renovated, and/or expanded etc., this section is made just for you. We would like to hear your stories. Just send a message to Lee Anne Babierra at 

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Get Singapore Business Review in your inbox
The company has obtained a private equity fund manager status in China.
The Singapore economy expects a strong rebound but the outlook still remains uncertain.
This includes improvement in cloud and application services.
Total securities trading value rose by 12% last month.
But the Lion City is still king in the Asia Pacific region
The global number of millionaires could go over 84 million in the next five years.
Office transactions have picked up to $971.81m or 24.2% of total investment sales.
Keppel DC REIT saw the sharpest decline during Wednesday's trading, with a 0.78% drop.
Core inflation increased 0.8% year-on-year.
SGX trading activities will get a boost if the listings fall through.
The time spent upskilling during the first quarter of the year increased 47% year-on-year.
eRemit Singapore is also expanding its remittance services to a business audience.
This US$25m transaction, priced off SOFR Averages, is a significant industry milestone as the global Interbank Offered Rate (IBOR) transition gathers pace.
The sale is 53% higher than the IPO purchase price.