RETAIL | Krisana Gallezo-Estaura, Singapore

Craft your own dream furniture piece at InItaly

Its first lifestyle boutique store in Singapore allows you to personalise items.

InItaly, the latest addition to the family of European Luxury Lifestyle Co. which offers high-end furniture pieces, finally launched its first boutique store in Singapore last September 22.

Located at Ion Orchard, InItaly allows customers to customise furniture pieces.

According to founder Cristiano Bonora, an Italian entrepreneur, the concept of InItaly proves that customisation brings luxurious living to a whole new level. At InItaly’s boutique store, they help customers craft their own imagination.

“We are dedicated to offer new living concepts with the widest assortment of products, in a vast range of styles, models and application solutions. Our company’s products enjoys an extraordinary client base of architects, interior designers to lifestyle enthusiasts who are outgoing, creative, dynamic, and innovative individuals,” said Cristiano.

Cristiano further said that InItaly in Singapore aims to create the best shopping experiences for their customers like they are in Italy. They boast of providing an ‘extraordinary’ service to hunt down and bring in almost any products from Italy at customers' request.

The boutique store was designed by Italian group of architects Concettocremisi and styling by interior designer Cristina Nava. The store features a combined design of ancient heritage and contemporary design.

When asked about their future plans, Cristiano said that apart from adding exquisite products to their line, they are also planning to open a retail store for their Wine&Deli division. While as for InItaly, the lifestyle boutique, they are planning to expand their franchising network to the neighbouring country.

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Craft your own dream furniture piece at InItaly

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