,Singapore

'Procrasti-shoppers': 16% of Singaporean adults shop on Black Friday due to boredom

Meanwhile, only 14% say they shop because of good value finds.

Comparison platform, Finder.com, released the Black Friday Statistics report, which surveyed 1,003 Singaporeans.

The report revealed 37%, or an estimated 1.9 million people, will shop the Black Friday sales. Pure boredom was the most popular reason given at 16%, followed by good value sales at 14%, and unspecified reasons at 7%.

Demographics-wise, women are slightly more likely than men to shop the sales overall (38% women versus 37% men), whilst men are more likely to be shopping out of boredom (18% men versus 15% women). Singaporeans aged 65 and above are most likely to shop the sales, with 41% of people from this age group saying they will make a purchase. Meanwhile, just 33% of those aged 35-44 say the same.

Consumer advocate Susannah Binsted said she is not surprised by the results. "So many people are looking to shop away their boredom. Travel and hospitality took a backseat this year, so people will be looking to have fun with their shopping to make up for the lost time."

Of the 63% of adults choosing not to shop, 6% say it's because of price inflation, while 5% say the sales they want weren't discounted.

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Banks should have enough buffers and find climate transition risks manageable.
The initiative is expected to improve the operating environment for SG businesses.
This includes the upgrade to the latest data acquisition and control system.
A potential incentive fee of up to $18m may be applied. 
This is part of the group’s efforts to spearhead maritime decarbonisation.
This is higher compared to September's retail sales YoY increase at 6.8%.
Restaurants experienced the most YoY decline at 24%. 
Over 40 companies were recognised in the 7th edition of the awards programme.
VTL scheme to proceed “without change” amidst detection of Omicron variant in Korea.
SATS, Sembcorp Industries, and the SGX led the index.
Birth rates in the country have declined since the pandemic began.
It represents a premium to the property’s book value of approximately $20.6m.
The move will be part of the redevelopment of the Central Mall properties.
It also waived its right to walk away from potential material adverse effects.