38% of consumers will spend 20% more on brands that offer conversational messaging

Amongst messaging apps, Singaporeans prefer Whatsapp to engage with brands.

With close to four in 10 consumers willing to spend 20% more on brands that offer conversational messaging, the feature has already become a “must-have” for brands wanting to expand their reach in Singapore.

In addition, customer engagement platform Twilio found that six in 10 said they will make purchases directly through a conversational messaging app.

Conversational messaging apps’ popularity draws from Singaporeans wanting to talk to human agents rather than bots (71%).
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As per the survey, Whatsapp is the most preferred messaging app of Singaporeans, with 72% saying they would purchase over the platform.

Singaporeans also want to engage with brands through Facebook Messenger (40%) and Instagram (30%).

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