, Singapore
Photo by charlesdeluvio on Unsplash

38% of consumers will spend 20% more on brands that offer conversational messaging

Amongst messaging apps, Singaporeans prefer Whatsapp to engage with brands.

With close to four in 10 consumers willing to spend 20% more on brands that offer conversational messaging, the feature has already become a “must-have” for brands wanting to expand their reach in Singapore.

In addition, customer engagement platform Twilio found that six in 10 said they will make purchases directly through a conversational messaging app.

Conversational messaging apps’ popularity draws from Singaporeans wanting to talk to human agents rather than bots (71%).
As per the survey, Whatsapp is the most preferred messaging app of Singaporeans, with 72% saying they would purchase over the platform.

Singaporeans also want to engage with brands through  Facebook Messenger (40%) and Instagram (30%).

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Event News

Event News