ADA buys SingPost unit in APAC expansion

The company currently operates in Malaysia, Singapore, and 8 other markets in the region.

ADA has acquired the e-commerce arm of Singapore Post as it accelerates its expansion in the Asia Pacific region.

At present, the company operates in ten markets, particularly Malaysia, Singapore, Indonesia, Thailand, the Philippines, Sri Lanka, Bangladesh, Cambodia, Vietnam, and South Korea.

“ADA is now over 1,000 strong across 10 markets, comprised of e-commerce practitioners, data and digital specialists, industry experts, and management consultants,” Srinivas Gattamneni, CEO of ADA, said.

“This acquisition puts ADA in a unique position to boost e-commerce growth in the APAC region, tapping into an anticipated gross merchandise value of US$234b by 2025 (CAGR +18%).”

The acquisition will also add landmark group, such as SEA, Max Fashion SEA, and Timberland, into its client portfolio, as well as increase its talents to over 300 across key markets.

“E-commerce has a high level of penetration in Southeast Asia today, and this proportion will only set to grow from here,” Koh Jin Kiat, SingPost Senior Vice President for Customer Engagement & Commercial, said.

“This deal is only the start of a strategic partnership with ADA, and we look forward to complementing their business with our wide suite of eCommerce logistics solutions within the Asia Pacific region.”

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