, Singapore

Chart of the Day: Younger consumers prioritise data privacy when buying electronics

Design is also a major factor when buying electronics.

A YouGov chart showed that price is the top factor when Singaporeans purchase electronic products in the future amidst rising inflation and other cost pressures.

Unlike most age groups, younger people tend to prioritise privacy and design when buying electronics. Those aged 18 to 24 prioritise data security (69%) and design is also a major factor for those aged 25 to 34 (49%).

Those above 45 years old said sustainability is an important factor when buying electronics (33% for aged 45 to 54; 32% for 55 above).

Those “above 55 are also more likely to prioritise brand name (36%) or having the latest models (20%).”

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