Majority of Singaporeans seek “ethical” brands, says survey

Companies are urged to reflect on their practices.

Just having good quality services won’t cut it anymore for Singapore consumers, 70% of citizens claimed it was important to seek out ethical products and services.

According to a report from HSBC, Singaporeans seek more ethical services than their peers from most advanced economies.

“Comparatively, the global average amongst consumers from advanced economies who sought ethical brands was 58%,” the report noted.

The report added that the data seems to be de-bunking stereotypes of Singaporeans being brand-conscious consumers or that at least that support of ethical practices is starting to strike a chord.

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