, Singapore

Singaporeans are the most picky e-commerce customers in Southeast Asia

Around 34.7% of consumer complaints are from Singapore.

The latest study by the iPrice Group revealed that Singaporean consumers are amongst the hardest to impress especially for e-commerce players.

According to the study, 34.7% of complaints surveyed by iPrice came from Singaporeans. When leaving a product review after a purchase, Singaporeans complain 20% more frequently than those in Thailand, for instance.

As the most mature e-commerce market in Southeast Asia, Singapore reports to have 60% of respondents to be shopping online and having the highest spend per user worth $1022 last year

iPrice Group content marketer Benjamin Sim Jeor Ming said in an exclusive interview with Singapore Business Review that this could be very well rooted to the high standards of Singaporeans, as reflected by the quality they have in high regard for their education, infrastructure, and healthcare. In this case, e-commerce is not an exception.

"Being the most mature e-commerce market in the region, they have seen and experienced more than other neighbouring countries. It is no secret that big tech companies and major e-commerce players such as Alibaba and Amazon are setting up their headquarters and APAC offices in Singapore due to its strategic location and developed market," he noted.

However, looking at the study, it would seem that Singaporeans are the least sensitive regarding prices. As only 8.69% of the feedback coming from Singapore complained about the price of the product. Ming said this could be due to the high spending power of Singaporeans compared to its peers in the region.

"Considering that their closest neighbours - Malaysia's GDP per capita is US$11000 and Singapore's GDP per capita is US$52600 is a figure that speaks for itself. They would rather pay a little more than to spend more time looking for bargains. This is as a result of their higher quality of life and a more educated workforce. The extra step to save up on a few dollars just isn't worth their time and hassle," Ming noted.

The iPrice study also revealed that whilst Singaporeans are the most demanding consumers, they are also likely to share their satisfaction with an e-commerce service on social media.

Ming said, "Attention online is heavily centred on social networks as users are relying on their friends to provide the news and entertainment they have largely replaced with television."

For e-commerce players, the key is to know their audiences well and study their behaviour.

"For example, the basics such as accurate and high-quality photos of the actual product from all sides, detailed descriptions, customer reviews, trusted vendors, thoughtful packaging, fast delivery times with real-time tracking and easy return policies," he explained.

Check out the infographic by the iPrice group below:

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Get Singapore Business Review in your inbox
Approximately 35% of MSEs in the F&B and retail sectors saw their earnings drop by more than half during the Phase 2 Heightened Alert period, according to a DBS survey.
Enterprise Singapore extends the programme that supports food and beverage businesses in providing food delivery services.
The Baht 40b debentures were 1.52 times oversubscribed. Thai Beverage issued Baht 40b (approximately $1.7b) debentures. In a disclosure to the Singapore Exchange, the firm announced that the issuance was 1.52 times oversubscribed. The debentures have an average annual cupon rate of 1.95%, with an average tenor of 4.10 years. Proceeds from the debentures would go to repayment of a bridging loan facility that would mature in March 2023. The debentures have been assigned an “AA (tha)” rating, which is considered investment grade by Fitch Ratings (Thailand) Limited. Bangkok Bank Public Company Limited, KASIKORNBANK Public Company Limited, Krung Thai Bank Public Company Limited, Bank of Ayudhya Public Company Limited, The Siam Commercial Bank Public Company Limited and Kiatnakin Phatra Securities Public Company Limited are the joint lead arrangers of the issuance.
The fund was announced at the inaugural CapitaLand Sustainability X Challenge.
Mapletree Logistics Trust saw the sharpest decline during Friday's trading, with a 0.99% drop.
This may be one of the last times the troubled water treatment firm could meet with securities holders before shutting down.
The company has been listed in the Catalist board of SGX since 2017.
RHB revised their forecast up from 0-3%. 
The Singapore-Hong Kong air travel bubble has been pushed back again.
Only 21% of Singaporean business leaders said that they were familiar with 5G technology, a Qualcomm study said.
The 27 listed individuals include policymakers, visionaries and entrepreneurs.
This is much higher than US$85.01m recorded in the same quarter last year.
The switch to solar is expected to result in cost-savings up to $3.1m for the project duration of 20 years.
The bank will test the feature with retail and corporate clients for 12 months.
The package aims to help previously unqualified SMEs to enter the digital market.