Can the iPhone 4S boost M1’s post-paid subscribers?

The iPhone's selling power is put to the test.

M1's post-paid segment only added 7,000 new subscribers in 3Q11, but the company expects it to rise with the release of the newest iPhone model.

Here’s more from OCBC:

M1 added some 41k new subscribers in 3Q; but it was driven by pre-paid segment with +34k new subs. Its post-paid segment only added 7k new subs; but we believe that consumers may be holding back in anticipation of the new iPhone. According to management, the interest for the 4S has been "good", but it notes that actual purchases may just number in the thousands, driven by upgrade from existing customers on the older iPhone 3G or 3GS. While post-paid acquisition cost for the quarter tumbled 4.4% QoQ and 21.2% YoY, M1 expects it to rise again in 4Q due to both the iPhone 4S take-up and year-end promotions.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia