How StarHub reaped gains from the cross carriage of BPL

It drew 2,000 pay-TV subs.

According to OSK, after six quarters of contraction, StarHub drew 2k pay-TV subs in 3Q13 as it benefitted from the cross carriage of the Barclay's Premier League (BPL) over to its platform and the introduction of a new high security set-top box (STB) to curb equipment piracy. As a goodwill gesture, it is offering a SGD30/mth rebate (up to SGD600) to customers taking up its bundled pay-TV service, which is more attractive than its competitor’s standalone BPL package.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

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